The best asset any business has is the quality of the service and products they offer and their staff. So employing a social media company who does not no your business can sometimes be a disadvantage.
Tips for Companies Social Media Improvements.
Your staff are one of your biggest assets and know your business the best. Get your staff involved with the social media of your company. Run a little incentive scheme where each employee picks a social network and uses it on behalf of your business making videos, tweets, instagram posts and facebook posts. At the end of a set period with the most likes and shares wins and incentive be it cash, a prize or time off. This would include talking on social media about Christmas parties and company events etc
Regardless of your industry or business there are many people searching for it on the internet
One very important factor determining where you will appear in search engine search results is how many good other sites you have linking to you and your social profiles are . This site popularity is measured by a sites PageRank. PageRank